Jaipur: This year is going to witness a flurry of luxury car launches from 'The Big Three'; Mercedes-Benz, Audi and BMW. It promises to be the fiercest competition ever to gain the pole position in India's luxury car segment. With over 10,000 units sold last year, Audi India became the country's numero uno luxury car maker. What made it more interesting was that Audi didn't introduce a single new product in its portfolio last year, yet it managed to outsmart its two rivals
The time has changed, Mercedes-Benz and BMW seem aggressive with their strategies and are ready with a series of new cars and facelifts for the Indian market. Audi India, too, felt a need of new product to counter the other two. While Mercedes-Benz and BMW are betting on their premium hatchbacks, Audi opts for different path to capture the major chunk of luxury car segment in India. Like Mercedes-Benz and BMW, Audi already has A1 premium hatchback which is currently on sale in several international markets. However, the company gambled on A3 compact premium sedan for the Indian market. In simple words we can say that like Mercedes opened a new segment with A-Class, Audi is all set to start a new segment with its A3.
The time has changed, Mercedes-Benz and BMW seem aggressive with their strategies and are ready with a series of new cars and facelifts for the Indian market. Audi India, too, felt a need of new product to counter the other two. While Mercedes-Benz and BMW are betting on their premium hatchbacks, Audi opts for different path to capture the major chunk of luxury car segment in India. Like Mercedes-Benz and BMW, Audi already has A1 premium hatchback which is currently on sale in several international markets. However, the company gambled on A3 compact premium sedan for the Indian market. In simple words we can say that like Mercedes opened a new segment with A-Class, Audi is all set to start a new segment with its A3.
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