The fighting bull’s third way.
With just two vehicles, the and , in its lineup, Lamborghini has been searching for a third model to boost its sales and improve its fortunes. At the , the company unveiled the concept, a 4-door sedan. While highly praised, the Italian automaker felt that it would face competition head on from the and from below its market position from the likes of the .
a result, it has refocused its effort on the SUV market, which really doesn't have any high priced, high performance entries with the sort of extreme attitude for which is known. So at this year's , Lamborghini has taken the wraps off an SUV which not only provides a third model range, but also gives the brand a product unique in its market positioning. Lamborghini CEO Stephan Winkelmann says to be successful the company would expect to sell 3000 worldwide, nearly doubling last year's combined sales of 1602 of its V-10 and V-12 exotics.
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