The Datsun GO and the return of a long-dead brand

DAT-GO's grandchild

With America and China going strong and European sales looking grim, the developing world seems to be the next great growth engine for new cars. The Datsun GO will be sold in places like India, Russia, Indonesia, and South Africa, where car ownership is expected to rise substantially. The company's factory in Oragadam, India, will manufacture the Datsun GO, allowing it to be adapted to regional tastes; though, in some cases (like Renault's line of Dacia cars), the workers aren't always paid enough to be able to buy the car they build. Such is the cutthroat nature of modern automobile manufacturing—a highly complex business with razor-thin margins.