Monday, July 15, 2013

Q by Aston Martin Rapide - 2012 Beijing Auto Show

Bespoke—shaken and not stirred.

Q. It's a letter that is truly part of Aston Martin's heritage. At least if you value the contribution Aston Martin sports cars have made to many of the James Bond novels and movies over the years. Q, you will remember, is the British chap who masterminds all the wonderful gadgets that are installed on Bond's Astons.

What better than to offer a similar service for real customers of real Aston Martin sports cars.


Aston Martin describes `Q by Aston Martin' as a personalization service that goes beyond the standard choices of paint, leather and trim finishes. The service can even be extended to interior and exterior styling thanks to the unique VH (Vertical Horizontal) modular architecture of its sports cars.

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